Our team

Perimeter began as a research project at UC Berkeley, spearheaded by the daughter of two first responders. Our team has faced the devastation of California fires first-hand, and we’re dedicated to upholding our values of transparency, equity, and reliability by helping responders keep the public, and themselves, safe. 

Bailey Farren | CEO & Co-Founder


Bailey heads the team as Chief Executive Officer, directing sales, fundraising, and team operations. Coming from a family of first responders, she was inspired to develop Perimeter after experiencing the Tubbs Fire in her hometown of Santa Rosa. She brings over six years of technology sales experience to the team and extensive knowledge of data-driven business models. 

Noah Wu | CTO & Co-Founder


Noah, the Chief Technology Officer for Perimeter, directs platform feature ideation and development and oversees the technical components of product creation. He became a co-founder of Perimeter during the infamous Camp Fire, and is experienced in full-stack development and machine learning, as well as geospatial information systems and mapping.

Trevor Greenan | CMO


As Chief Marketing Officer, Trevor oversees research, graphic design, and content development for Perimeter. While studying at UC Berkeley, Trevor oversaw a comprehensive redesign and rebranding of The Daily Californian, and has since maintained a strong interest in research-driven creative marketing projects. 

Jacob Green | Lead Software Engineer


Jacob leads software development for the team, and manages front-end and database design of the Perimeter platform. Jacob previously interned at FaceFirst Inc., focusing on image processing and neural networks. He specializes in Artificial Intelligence, with the ability to implement Machine Learning techniques.

Moor Xu | COO


As Chief Operating Officer at Perimeter, Moor is responsible for project management and operations. While studying mathematics at UC Berkeley, he designed course material and taught at the Sutardja Center for Entrepreneurship and Technology, and at the European Innovation Academy.

George John


Founder at Rocket Fuel

Shomit Ghose


Partner at ONSET Ventures

Pam Induni


15 years with IBM

Chuck DeVita


Philip Reiner


Former Senior Director for National Security Council

Todd Basche


Former Executive Vice President at AXON

Chris Schmidt


Researcher for the Fire Detection and Characterization Algorithm (FDCA)